Privacy policy

Last updated: September 10, 2026

This Privacy Policy explains how Pronto ("Pronto," "we," "us," or "our") collects, uses, and protects your information when you visit shoppronto.co (the "Site") or make a purchase. Pronto is operated by Malachi Settles as a sole proprietorship based in Urbana, Illinois.

1. Information We Collect

We collect information you provide directly, such as your name, email address, shipping and billing address, and phone number when you place an order, sign up for updates, or contact us. We do not directly collect or store your full payment card details — these are handled by our payment processor (see Section 3). We also automatically collect certain technical information when you browse the Site, such as your IP address, browser type, device information, pages viewed, and referring website, typically through cookies and similar technologies.

2. How We Use Your Information

  • To process and fulfill your orders, including sharing necessary details with our fulfillment partners and shipping carriers
  • To communicate with you about your order, respond to inquiries, and provide customer support
  • To send marketing communications, where you've opted in, which you can unsubscribe from at any time
  • To improve the Site, our products, and your shopping experience
  • To detect and prevent fraud, and to comply with legal obligations

3. Third-Party Services

We use trusted third-party providers to run the Site and fulfill orders, including:

  • Shopify — our e-commerce platform, which processes and stores order and customer data on our behalf
  • Payment processors (such as Shopify Payments and/or PayPal) — which securely handle your payment information; we do not see or store your full card number
  • Fulfillment partners — who receive the shipping information necessary to prepare and ship your order
  • Analytics and advertising providers (such as Google Analytics, Google Ads, and Meta) — which help us understand Site usage and measure the performance of our marketing

Each of these providers has its own privacy practices governing how it handles data. We do not sell your personal information to third parties for their own independent marketing purposes.

4. Cookies

Cookies and similar technologies are used to keep your cart working, remember your preferences, and measure how the Site is used. You can control or disable cookies through your browser settings, though some parts of the Site may not function properly if you do.

5. Data Retention

We retain order and customer information for as long as necessary to fulfill the purposes described in this policy, including recordkeeping for tax, accounting, and legal purposes.

6. Your Rights

Depending on where you live, you may have the right to request access to, correction of, or deletion of your personal information, or to opt out of certain uses of it. To make such a request, contact us at contact@shoppronto.co. We will respond in accordance with applicable law.

7. Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

8. Data Security

We use commercially reasonable measures, including those provided by Shopify and our payment processors, to protect your information. However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted on this page, with the "Last updated" date revised accordingly.

10. Contact Us

Questions about this Privacy Policy can be sent to contact@shoppronto.co or mailed to Pronto, 1905 N Lincoln Ave #221, Urbana, Illinois 61801.